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A Historic Fragrance Reimagined by Infiniment Coty Paris

Posted on November 17, 2025May 10, 2026 by cvltartes.pr@gmail.com

More than a century after it first transformed modern perfumery, Ambre Antique returns through Infiniment Coty Paris as both a historical revival and a contemporary reinterpretation of one of fragrance history’s most influential creations. Originally introduced by François Coty in 1905, the perfume marked a turning point in the industry by combining luxurious natural essences with newly emerging synthetic accords, an approach that would permanently reshape the language of scent.

Now, 120 years later, the maison revisits this landmark fragrance through a limited-edition release that seeks not merely to reproduce the original formula, but to reawaken the pioneering spirit behind it. Led by Sue Nabi and Nicolas Vu, the project approaches perfume restoration as a form of olfactory archaeology, a meticulous reconstruction of a composition that once helped define modern perfumery.

1913, Sem (Georges Goursat, dit – 1863-1934)/Jean SaudÈ. “Album Tangoville-sur-mer – La danse des parfums; Sur un carrelage vert et or une femme danse, vÍtue d’un ruban sous les seins et portant un vase sur l’Èpaule”. Lithographie en couleur. Paris, musÈe Carnavalet.

To recreate the scent, Coty’s perfumers returned to archival formulas and historical materials, rebuilding the fragrance note by note. Central to this process was the revival of Ambréine S, a synthetic amber accord developed in the early twentieth century that became the signature foundation of Ambre Antique. Born from an accidental excess of vanillin and bergamot, the accord introduced an entirely new sensuality to fragrance at the time, balancing warmth, brightness, and depth in a way that still feels unexpectedly contemporary.

The composition combines Mediterranean bergamot, orange blossom, jasmine, rose, and iris with richer undertones of vanilla balm, ambergris, and Tonkin musk accords. Together, these elements create a fragrance that moves fluidly between softness and intensity, simultaneously nostalgic and remarkably modern on the skin.

The revival extends beyond scent into the design of the object itself. Conceived as a collectible piece, the flacon reflects the house’s ongoing belief that fragrance bottles should function as artistic artifacts rather than simple containers. The glass design features a golden reinterpretation of La Danse des Parfums, a 1913 illustration by French artist Georges Goursat. Through the bottle’s asymmetrical surfaces, the image appears to shift and move, creating the illusion of a dancing figure suspended between different eras.

Only 1,905 numbered bottles have been produced, each engraved with gold detailing and original typography inspired by the historic fragrance. The edition positions Ambre Antique as both perfume and collectible object, a bridge between Coty’s early avant-garde vision and its contemporary artistic identity.

The launch is accompanied by a short film created in collaboration with Paris-based illustrator Marie Debré Chapuis. Inspired by Coty’s archival imagery, the film reimagines the spirit of Ambre Antique through a dreamlike visual language where classical references merge with futuristic symbolism. Animated alongside studio Quartier Animé, the project transforms fragrance notes into moving landscapes of light, texture, and color, reinforcing the dialogue between heritage and innovation that defines the entire release.

With this reissue, Infiniment Coty Paris positions Ambre Antique not as a nostalgic exercise, but as proof that some ideas remain radically relevant across generations. More than a century after its debut, the fragrance still embodies the tension between nature and chemistry, tradition and experimentation, the same creative duality that continues to shape contemporary perfumery today.

More about Infiniment Coty Paris on:
Website
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Photo: (c) courtesy of Infiniment Coty Paris

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