Deborah Segun returns to her collaboration with Infiniment Coty Paris through An Infinite Spring Garden: A Symphony of Dawn & Day, a project where fragrance, painting, memory, and object design merge into a deeply sensory experience. Conceived in response to the brand’s Dawn and Day perfumes, the work unfolds across two interconnected forms: a large-scale original artwork and a limited series of hand-painted fragrance bottles that blur the line between collectible design and emotional artifact.
Presented at the brand’s Paris pop-up space on Rue des Blancs Manteaux, the installation transforms the interior into a fully immersive environment shaped by Segun’s visual language. Color, scent, and atmosphere interact fluidly throughout the space, creating a synesthetic experience where fragrance becomes visual and memory takes physical form. At the center of the presentation stands Segun’s abstract composition, a vibrant meditation on spring, nostalgia, and emotional transformation rendered through layered forms and luminous tonalities.
Known for her expressive use of color and partially cubist compositions, Segun approached the project intuitively, allowing scent to guide both mood and palette. The fragrances, she explains, awakened fragments of personal memory connected to childhood, intimacy, and fleeting emotional sensations. Those impressions evolved into soft blues, radiant yellows, shades of jasmine, Mediterranean tones, and lush greens that evoke warmth, renewal, and the fragile atmosphere of early spring.
Alongside the framed work, the project extends into a sculptural edition of fifty-five individually painted perfume bottles. Each flacon has been signed and numbered by the artist, transforming the fragrance vessel into a singular art object. Though connected by a shared visual language, no two pieces are identical. Together, they form a collectible series that reimagines perfume packaging as something tactile, intimate, and emotionally authored.
The project also reflects Infiniment Coty Paris’s broader concept of Artcycling, a philosophy that seeks to transform fragrance bottles into enduring artistic objects rather than disposable containers. Through this approach, design, sustainability, and craftsmanship intersect, allowing the bottle itself to carry lasting narrative value long after the fragrance has faded. The sculptural series further expands this idea through what the brand describes as “physical NFTs”: signed and numbered objects that exist both as individual artworks and as part of a larger collective composition.
Throughout An Infinite Spring Garden, Segun treats scent not simply as inspiration, but as a trigger for memory, emotion, and visual storytelling. The result is a body of work that feels suspended between painting, perfume, and personal recollection, a luminous exploration of tenderness, transformation, and the lingering emotional resonance of spring.
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Photo: (c) courtesy of Infiniment Coty Paris